FASHION ARTICLES

THE INFLUENCE OF CINEMA IN FASHION

The film and fashion have always gone hand in hand and influenced each other from the beginning.

You could say that cinema was the gateway of fashion since World War II. Around 1914 Hollywood had its great boom and the film industry grew enormously. People needed distraction and started going more and more often to the movies, so Hollywood decided to create the so-called Star System, the "Star System".

The Stars were a mixture of actor and character admired and praised by the public and the female stars were converted in the canon to be followed by all women in the world. You could say that in the absence of walkways and models, actors and especially actresses, became a specie of Top models from the First World War until the 50s or even later.

The ladies had many feminine styles to follow completely different styles such was the thinness of the character of Audrey Hepburn who triumphed still very thin, too curvy Sophia Loren. Or the sensuality of Marilyn Monroe, in contrast to the disorder of Katherine Hepburn or Grace Kelly elegance. Those were the models for women, and the most important and relevant designers of this époque had the ability to dress those “cinema stars” by that time. Being the screen of the cinema such a runway can be today.

Maybe see how the film represented the feminine ideals in that time, made the designers on the runways represent a kind of action or almost acting representation of models and scene.

Sometimes it was the star itself which imposed their tastes in dress in the film, how did such Greta Garbo, Marilyn Monroe and Marlene Dietrich.

In other cases (the most common) was and is the director who decided the costumes, creating some very easy to recognize, such as the costumes for Audrey Hepburn dress of Givenchy.

In 1940, the actress JOAN FONTAINE used what is going to be called “The cardigan" is the name of a female garment (Spencer), initially called "cardigan". Without collar, buttoned front and whose first button is usually at the height of the throat. The success of this garment was won by the film directed by Alfred Hictchock, based on a novel by Daphne du Maurier. The type of jacket that looks the lead actress Joan Fontaine throughout the entire film popularized the new name.

Marlon Brando in A Streetcar Named Desire (1951) became fashionable cotton shirts ordinary short sleeves. Until that time was not at all unusual for men carry this type of shirts, but from this film became popular and have reached today, one of the most used and most common worldwide garments.

James Dean in “Rebel Without a Cause” wearing a leather jacket in almost every scene. The thing to remember is that this type of clothing was created for, how its name suggests, hunting. Until then nobody had brought daily life. Until James Dean appeared on the big screen and Young made it a symbol of youthful rebellion, reaching our times how a common garment in many closets.

There are many other examples in history that show the union of film and fashion and how it changed the habits of the people. Do not forget the gabardine of Humphrey Bogart in Casablanca (1942), jeans westerns, the Femme fatale style born in the 40s, the Vamps calls, which first appeared in the films of German Expressionism of the year 20 and 30, which are considered the first Gothic ... and a lot more cases.

Also today despite the current scenic walkways where real works and deployment models are made with a magnificent development stage and often exuberant; Examples of this implementation are the designer Karl Lagerfeld for Chanel, Jean Paul Gautier, etc.

The impact of fashion worn by actors in the film Flashdance led both womenswear and male audiences in both sexes, even called androgynous fashion revealed in recent times. The film Matrix (1999) and the increase in fashion futuristic glasses and tight and black sportswear, Bonnie & Clyde (1967) and as Faye Dunaway became the boom 'hat and silk scarf French fashion or American Gigolo (1980) in which a stranger called s Giorgio Armani designed all the costumes for the film.